Case Studies

How We Help

Strategy and Decision Making Informed by Real Intelligence

Pacific Market Research provides consumer and human behavioral insights and ensures your strategy is rooted in market truth. When you need answers to the unique questions and challenges facing your business or organization, we provide the direction to propel your business forward.

Seattle Public Library

Public Perception and Behavior Study

 

Determined to be an innovative leader in the twenty-first century, The Seattle Public Library required a better understanding of how to reach and serve the diverse needs of Seattle residents.

MENTOR: The National Mentoring Partnership

Program Evaluation Research For Strategic Planning

 

MENTOR: The National Mentoring Partnership desired to capture the voice, experience, and attitudes of American adults towards mentoring the nation’s youth.

City of Seattle and King County

Projectable Digital Equity Research For Benchmarking And Needs Assessment

 

Broadband access and digital equity are important initiatives for the municipal governments of the City of Seattle and King County. Both municipalities have worked extensively to understand digital engagement among residents and systematically address digital inequities and the digital divide.

Premera Blue Cross

Brand Survey To Determine Brand Equity And Competitive Analysis

 

Premera Blue Cross, a large regional health insurance carrier in Washington and Alaska, sought an ongoing awareness and brand health research program.

Kimberly-Clark

Shopper Insights And Mental Model Research

 

A large, American, personal care corporation that primarily produces paper-based consumer products wanted to understand why trial and repeat purchase of their flushable moist wipe product portfolio was on the decline. 

University of Washington Foster School of Business

Go-To-Market Feature Optimization And Pricing Research

 

The University of Washington Foster School of Business sought to better compete for the limited pool of prospective MBA students by optimizing the curriculum, format, and pricing of its degree offerings and determining the ideal marketing mix to attract new applicants.

PCC Community Markets

Customer Research Insights

 

A regional grocery co-op sought to reshape their membership program to be more sustainable, while optimizing the program for prospective members in the future. 

Global Technology Company

Measure ROI (Return on Investment)

 

A global technology company sought to measure the efficacy of recent brand partnerships and co-marketing efforts. Specifically, it wanted to assess the impact of co-marketing on customer perception and willingness to purchase. Additionally, our client sought the ability to simulate the impact of potential future co-marketing efforts with speculative partners.

Washington State Department of Labor and Industries

Customer Experience Research

 

Understand customers’ experience with the Washington State Department of Labor and Industries (L&I) various departments and processes and determine how those interactions impact satisfaction with the overall experience of working with the agency. 

Illinois Lottery

Path-to-Purchase Research

 

The Illinois Lottery wanted to better understand its performance in the retail marketplace and assess the way consumers view lottery merchandising and point of sale materials to model the path to purchase.

Desert Financial Credit Union

Naming and Brand Research

 

Following foundational shifts in financial services and with their unique identity, Desert Financial Credit Union (formally Desert Schools Federal Credit Union) questioned their positioning and the viability of a brand centered around a specific industry sector. 

Regional Health Plan

Market Segmentation

 

A regional health plan sought to grow its membership through targeted marketing by identifying the most desirable and profitable consumer segments, whether because of favorable reimbursement rates and/or the ability of our client to effectively and efficiently manage their health.