Case Studies
How We Help
Strategy and Decision Making Informed by Real Intelligence
Pacific Market Research provides consumer and human behavioral insights and ensures your strategy is rooted in market truth. When you need answers to the unique questions and challenges facing your business or organization, we provide the direction to propel your business forward.
Seattle Public Library
Public Perception and Behavior Study
Determined to be an innovative leader in the twenty-first century, The Seattle Public Library required a better understanding of how to reach and serve the diverse needs of Seattle residents.
MENTOR: The National Mentoring Partnership
Program Evaluation Research For Strategic Planning
MENTOR: The National Mentoring Partnership desired to capture the voice, experience, and attitudes of American adults towards mentoring the nation’s youth.
City of Seattle and King County
Projectable Digital Equity Research For Benchmarking And Needs Assessment
Broadband access and digital equity are important initiatives for the municipal governments of the City of Seattle and King County. Both municipalities have worked extensively to understand digital engagement among residents and systematically address digital inequities and the digital divide.
Premera Blue Cross
Brand Survey To Determine Brand Equity And Competitive Analysis
Premera Blue Cross, a large regional health insurance carrier in Washington and Alaska, sought an ongoing awareness and brand health research program.
Kimberly-Clark
Shopper Insights And Mental Model Research
A large, American, personal care corporation that primarily produces paper-based consumer products wanted to understand why trial and repeat purchase of their flushable moist wipe product portfolio was on the decline.
University of Washington Foster School of Business
Go-To-Market Feature Optimization And Pricing Research
The University of Washington Foster School of Business sought to better compete for the limited pool of prospective MBA students by optimizing the curriculum, format, and pricing of its degree offerings and determining the ideal marketing mix to attract new applicants.
PCC Community Markets
Customer Research Insights
A regional grocery co-op sought to reshape their membership program to be more sustainable, while optimizing the program for prospective members in the future.
Global Technology Company
Measure ROI (Return on Investment)
A global technology company sought to measure the efficacy of recent brand partnerships and co-marketing efforts. Specifically, it wanted to assess the impact of co-marketing on customer perception and willingness to purchase. Additionally, our client sought the ability to simulate the impact of potential future co-marketing efforts with speculative partners.
Washington State Department of Labor and Industries
Customer Experience Research
Understand customers’ experience with the Washington State Department of Labor and Industries (L&I) various departments and processes and determine how those interactions impact satisfaction with the overall experience of working with the agency.
Illinois Lottery
Path-to-Purchase Research
The Illinois Lottery wanted to better understand its performance in the retail marketplace and assess the way consumers view lottery merchandising and point of sale materials to model the path to purchase.
Desert Financial Credit Union
Naming and Brand Research
Following foundational shifts in financial services and with their unique identity, Desert Financial Credit Union (formally Desert Schools Federal Credit Union) questioned their positioning and the viability of a brand centered around a specific industry sector.
Regional Health Plan
Market Segmentation
A regional health plan sought to grow its membership through targeted marketing by identifying the most desirable and profitable consumer segments, whether because of favorable reimbursement rates and/or the ability of our client to effectively and efficiently manage their health.